Hi, I'm Lisa.

My studio is called Casa Reformer Pilates. Eight reformers in one beautiful room, mostly group classes, most of my clients are local. I teach almost every class myself.

When I was getting set up, I looked at all the booking platforms out there. Every single one wanted €120 to €200 a month before I'd taken a single client. Most asked me to sign a one-year contract. The ones that didn't want a contract wanted setup fees, or per-staff fees, or a separate price for “the branded app.” None of them felt built for someone like me, who was just trying to fill a few classes a week and not pay €2,000 for the privilege.

My husband Bram builds software for a living. So I asked him to build me something different.

We use it for my studio every day. Every feature you see on the platform is there because I actually needed it. The booking page, the schedule, the packs, the reminders, the way clients can manage their own bookings without messaging me, all of it came from me running my classes and pointing out what was missing.

We're opening it up gradually now to other small, boutique reformer studios. If you run one and any of this sounds like your week, I'd genuinely love to hear from you. Tell me where your studio is, how many reformers you've got, and what's frustrating you about the tools you're using today. I read every email.